SEO Experience
For many of my website projects, and the clients for whom I manage their websites, I launch and manage various PPC campaigns including: Google, Yahoo, MSN, etc. I am thoroughly versed in Google Analytics and have worked with Web, Marketing and Content Management Teams to implement SEO strategy and tactics.
At WebServe Canada I managed tracking, reporting, and analysis of SEO campaigns; summarizing metrics, provided actionable feedback and drive direction based upon the resulting data. I also documented best SEO practices for content creation and web development.
I am completely familiar with the need to constantly evaluate keyword rankings to achieve the most favorable results. Moreover, I stay informed of industry trends and best practices. Naturally I am excellent at managing budgets to gain a positive ROI for various SEOand PPC campaigns.
• Proven experience implementing and managing a successful PPC and other online marketing campaigns.
• Detailed hands-on of the Google AdWords, YSM, Yahoo Paid Inclusion and MSN Ad Center interfaces.
• Strong understanding of Google Analytics.
• Understanding of Search Engine Algorithms.
• Working knowledge of HTML/Web design, PhotoShop, Dreamweaver, CSS, Javascript as it relates to SEO and in general.
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