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	<title>William Jordan &#187; Merchant services</title>
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		<title>How do you start a web-based business? Part 3</title>
		<link>http://williamjordan.ca/how-do-you-start-a-web-based-business-part-3/</link>
		<comments>http://williamjordan.ca/how-do-you-start-a-web-based-business-part-3/#comments</comments>
		<pubDate>Thu, 19 Feb 2009 14:44:00 +0000</pubDate>
		<dc:creator>wjadmin</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Bank account]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Credit card]]></category>
		<category><![CDATA[CubeCart]]></category>
		<category><![CDATA[Financial services]]></category>
		<category><![CDATA[Merchant account]]></category>
		<category><![CDATA[Merchant services]]></category>
		<category><![CDATA[Payment gateway]]></category>
		<category><![CDATA[PayPal]]></category>

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		<description><![CDATA[To get the full advantage of a eCommerce website you need to be able to process payments in real-time. This means using PayPal (or similar) or accepting credit cards directly through your website; using a payment gateway.]]></description>
			<content:encoded><![CDATA[<p style="margin-bottom: 0cm;">Continuing from the earlier article “How do you start a web-based business? Part2 “&nbsp; you will need to further consider the following…</p>
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<p style="margin-bottom: 0cm;">Payment method (<a class="zem_slink" title="PayPal" rel="homepage" href="http://paypal.com">PayPal</a>, <a class="zem_slink" title="Merchant account" rel="wikipedia" href="http://en.wikipedia.org/wiki/Merchant_account">merchant 	account</a>, etc)</p>
<p style="margin-bottom: 0cm;">To get the full advantage of a 	<a class="zem_slink" title="Electronic commerce" rel="wikipedia" href="http://en.wikipedia.org/wiki/Electronic_commerce">eCommerce</a> website you need to be able to process payments in 	real-time.  This means using PayPal (or similar) or accepting <a class="zem_slink" title="Credit card" rel="wikipedia" href="http://en.wikipedia.org/wiki/Credit_card">credit 	cards</a> directly through your website; using a <a class="zem_slink" title="Payment gateway" rel="wikipedia" href="http://en.wikipedia.org/wiki/Payment_gateway">payment gateway</a>.  While 	you can accept cheques or <a class="zem_slink" title="Money order" rel="wikipedia" href="http://en.wikipedia.org/wiki/Money_order">money orders</a> there is no way to process 	these until they arrive usually by mail then they have to clear your 	<a class="zem_slink" title="Bank account" rel="wikipedia" href="http://en.wikipedia.org/wiki/Bank_account">bank account</a> before you actually have the money.   Most people start 	off with PayPal and then get their merchant accounts and start 	accepting credit cards directly once they have been established for 	awhile.  If you already have a merchant bank account for your 	business it might be less expensive to take payments that way than 	using PayPal, which takes a percentage of every transaction.</p>
<p style="margin-bottom: 0cm;">Products like <a class="zem_slink" title="OsCommerce" rel="homepage" href="http://www.oscommerce.com/">OSCommerce</a>, <a class="zem_slink" title="CubeCart" rel="homepage" href="http://www.cubecart.com/">CubeCart</a> or Zencart have many payment gateway 	provider modules so you are able to choose the best one that suits 	you without having to get a module written for you.</p>
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<p style="margin-bottom: 0cm;">Online presence</p>
<p style="margin-bottom: 0cm;">Your online presence is more than just 	your website it is more closely your websites ability to represent 	your company.  A website can be more than just a collection of 	information about what you do, where you are located and how long 	you have been in business.  With an eCommerce component it can 	become an integral part of how your company makes money and controls 	costs.  The effective use of your “online presence” will 	separate you from your competition and set you apart as the leader 	in the field.  Likewise not having an excellent online presence 	(poor website design, cumbersome to use, unhelpful etc.) can result 	in failure.  The key parts of this are:</p>
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<p style="margin-bottom: 0cm;">hosting account – BCwebnet business 		website hosting we will meet your needs for now and 		well into the future.  Additional space and traffic, advanced 		servers such as virtualization and <a class="zem_slink" title="Dedicated hosting service" rel="wikipedia" href="http://en.wikipedia.org/wiki/Dedicated_hosting_service">dedicated servers</a> are easy to 		upgrade without downtime.</p>
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<p style="margin-bottom: 0cm;">domain name &#8211;  what&#8217;s in a name?  		Well everything&#8230; it should be short, easy to spell and remember, 		plus if possible have some relevant, to <a class="zem_slink" title="Search engine optimization" rel="wikipedia" href="http://en.wikipedia.org/wiki/Search_engine_optimization">SEO</a>, term in it.</p>
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<p style="margin-bottom: 0cm;">website/cart software – One of the products I recommend is <a class="zem_slink" title="Zen Cart" rel="homepage" href="http://www.zen-cart.com/">ZenCart</a> but phpCOIN might also server your needs.&nbsp; Either product is good and there are 		many others and they each have their advantages.&nbsp; I plan on writing a review of them shortly so what for that.</p>
</li>
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